How cool is typography?

Since last year I’ve been putting aside my sketches and illustrations and spending more and more time working on typography.

typography?..sounds banal, I know, most of the people (not designers, hopefully) see it as such insignificant thing without knowing that unconsciously the information we usually receive it’s been guided by the font used to transport it.

Jessica Hische, a well-known and respected letterer, illustrator and blogger wrote:

“Typefaces definitely have personalities…I usually want something even-tempered and laid back but not lacking in personality. Finding typefaces with the right personality balance can be incredibly difficult…”

Typography is a vehicle, through which we communicate a tone of voice, age, emotion. The visual characteristics of the font can manipulate the message received.

Ideally, typefaces and font are chosen for a reason, each type of font respond to a target, time and place (print and digital), so, Used correctly, typography can convey a certain mood or feeling. The audience needs to understand what message you are trying to send and be interested in it. Having the appropriate font sets the tone for your presentation before you even begin.

So my conclusion is that typography is an Art, whether you see it or not, Every content may contain some mundane text. If used effectively, typography can make them look attractive and with the right approach help you catch readers.

Don’t know if you agree or not, just sharing some thoughts.

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Happy Valentine’s Day!

Dandelion and Burdock

suckitandsee

Song Illustration: Suck it and See by Arctic Monkeys.

This is my new illustration project, it’s a very personal one, this album is one of my favorites albums in the world.  I’ve illustrated almost the whole album hope you can enjoy it, print are available on my online Shop.

I leave you here the song text.

Your love is like a studded leather headlock
Your kiss, it put could creases in the rain
You’re rarer than a can of dandelion and burdock
And those other girls are just Postmix lemonade
Suck it and see, you never know
Sit next to me before I go
Jigsaw women with hollow movie blue shoes
Be cruel to me ’cause I’m a fool for you
I poured my aching heart into a pop song
I couldn’t get the hang of poetry
That’s not a skirt, girl, that’s a sawn-off shotgun
And I can only hope you’ve got it aimed at me
Suck it and see, you never know
Sit next to me before I go
Jigsaw women with hollow movie shoes
Be cruel to me ’cause I’m a fool for
Blue moon girls from once upon a Shangri-La
How I often wonder where you are
You have got that face that just says
“Baby, I was made to break your heart”
Suck it and see, you never know
Sit next to me before I go
Go, go, go
Jigsaw women with horror movie shoes
Be cruel to me ’cause I’m a fool for you