Caracas

I’m making a new collection of travel posters, this is the first one that I finished but next ones will be European cities, if you have any suggestions leave a comment.

Prints and many more products you can find in my online store, click here

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How cool is typography?

Since last year I’ve been putting aside my sketches and illustrations and spending more and more time working on typography.

typography?..sounds banal, I know, most of the people (not designers, hopefully) see it as such insignificant thing without knowing that unconsciously the information we usually receive it’s been guided by the font used to transport it.

Jessica Hische, a well-known and respected letterer, illustrator and blogger wrote:

“Typefaces definitely have personalities…I usually want something even-tempered and laid back but not lacking in personality. Finding typefaces with the right personality balance can be incredibly difficult…”

Typography is a vehicle, through which we communicate a tone of voice, age, emotion. The visual characteristics of the font can manipulate the message received.

Ideally, typefaces and font are chosen for a reason, each type of font respond to a target, time and place (print and digital), so, Used correctly, typography can convey a certain mood or feeling. The audience needs to understand what message you are trying to send and be interested in it. Having the appropriate font sets the tone for your presentation before you even begin.

So my conclusion is that typography is an Art, whether you see it or not, Every content may contain some mundane text. If used effectively, typography can make them look attractive and with the right approach help you catch readers.

Don’t know if you agree or not, just sharing some thoughts.

Motivational Boost

fordward

This a reminder I made to myself to always keep moving! and given that I’m not very good with words I quote….

“The longer I live, the more I realize the impact of attitude on life.  Attitude to me is more important than facts.  It is more important than the past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do.  It is more important than appearance, giftedness, or skill.  It will make or break a company… a church… a home.  The remarkable thing is, we have a choice every day regarding the attitude we will embrace for that day.  We cannot change our past… We cannot change the fact that people will act a certain way.  We cannot change the inevitable.  The only thing we can do is plan on the one thing we have, and that is our attitude…  I am convinced that life is 10% what happens to me and 90% how I react to it.  And so it is with you… We are in charge of our attitudes.” ~ Charles R. Swindoll

P.D.: You can purchase this print and related products on https://society6.com/mairamarcucci